Here is our final draft.

MEET SARA JAMESON!

The company that I've become a distributor for is National Health Products. They have a superior line of weight-management, nutritional and personal care products. National has it's own Medical Advisory Board made up of medical experts, scientists and nutritionists, currently conducting business in dozens of countries worldwide. What I would like to do is send my letter along with brochures featuring all the products and an order form to many businesses around the world. Hopefully, they will choose to call me on my 800 number or will just place an order.

If they call my 800 number they can leave a message and I will get back to them most likely the same day or the day after. Really I want to be as warm as possible and make it as easy as possible.

This was our suggested letter.

Dear (Customer),

Not very long ago I started to use those remarkable products from National Health, USA. I not only experienced a general sense of well being, but everyone noticed the difference in my figure, and my skin tone. I have always had an avid interest in good health and nutrition, so it was quite natural for me to fall head over heels in love with the National Health line of products, and to become one of their many dedicated distributors.

And National is not just the name of a line of fabulous weight management, nutritional and personal care products. It is an international support system with it's own Medical Advisory Board; a public company with more than fifteen years of experience and expertise; a company with a foundation dedicated to helping "at risk" children, a company with a heart and a soul. Imagine how great it is going to feel when your business starts spreading the good news with this fast selling line of stay healthy products.

My job is to make it easier for you to learn all about the National family of products, and to show you how best to get the message to your clients and customers. That is why I have included brochures and order forms with this letter. In addition there is a toll free 24 hour number which goes directly to me. If I happen to be out when you call 800 123 1234, you can be certain I will get back to you shortly.

Here is wishing you good health and success with National Health.

Jane Brown
Certified Distributor

I am a consultant and have been contracted by George Stanton, CEO of The Employee Benefits Corporation, to conduct a customer service survey via personal interview. I have developed 10 open-ended questions. I need a letter to send to the interviewees introducing who I am, what I am doing and for whom. I also need to tell them that I will be calling within the next week to schedule a time to interview them briefly. I want to stress that my client, Mr. Stanton, is assessing his customers to better serve them.

Laura Davies

This was our suggested letter.

Dear Customer:

My name is Laura Davies, and I am an independent consultant. George Stanton, the CEO of Employee Benefits Corporation, has asked me to design a confidential survey that will help him understand how to serve you better. He and I know that the absolute best way to acquire useful information about your needs is simply to ask you what you want, and what you need.

That is why I have designed 10 straightforward questions about customer service. The answers to these questions will help Employee Benefits Corporation to be a more effective provider of group employee benefits, and by so doing, will make your operation more efficient as well.

I will call you during this week to schedule a time for the purpose of taking this mutually beneficial survey.

I look forward to meeting with you.

Sincerely,

This letter was actually received by one of our staff. Only the names of the companies involved have been changed. It is an example of how an attempt to write a warm and friendly letter in colloquial English can go totally wrong.

CIRCULAR

With reference to the year long troubles between MATSU BROS. and EAST TRADING CO. in a Lawsuit, of which we have informed you occasionally, it is our great pleasure to inform you that we, MATSU and EAST TRADING, have been brought to an amicable settlement for the mutual benefit.

We apologize you with thousands of pities for a great inconvenience caused to you concerning the above accident, however, at the same time we highly appreciated your unchanged supports to this organization up to this moment.

Meanwhile, at present time we would like to withdraw all kinds of stiffs located between MATSU and EAST TRADING, such as a Letter of Precaution, addressed to EAST TRADING, or any kind of letters, Circulars, etc. addressed to both you and EAST TRADING, relating to this unfortunate accident, incurred from even though we wanted the peaceful relation with EAST TRADING, but it should have been done. We, in turn, hope that EAST TRADING will release every kind of their maneuver, made between you and us, as just we did it now.

Taking this opportunity we express once again thank you very much for your excellent cooperation.

Very truly yours,

MATSU BROS.

This would be our suggested letter.

Open Letter to Our Friends Abroad:

We are pleased to inform you that a settlement has been reached between EAST TRADING CO. and MATSU BROS. bringing the much publicized lawsuit between our two companies to an amicable and mutually beneficial conclusion.

We offer you, our customers and suppliers throughout the world, our heartfelt thanks for your understanding during what has been a difficult time for our company. We ask you to accept our sincere apologies for any inconvenience that we may have caused you.

Our good faith is further evidenced by the positive withdrawal of any adverse comments that may have been made by us, whether in writing or otherwise about EAST TRADING CO. We are certain that the people at EAST TRADING CO. are of a similar mind, and that both of our companies can now put this matter to rest and proceed with business as usual.

Once more let us thank you for your support and understanding.

Sincerely

MATSU BROS.